Cross-selling is when an agent motivates a customer to purchase a related or complementary product or service. Upselling occurs when a call center representative draws a customer’s attention to an enhanced or an additional product or service that is greater in value. Upselling and cross-sellingĬall center agents are frequently encouraged to identify and leverage potential upselling and cross-selling opportunities when interacting with customers. Most of these calls are made with the help of various types of call center dialers that can automate the dialing process and significantly improve agent efficiency, performance level and productivity. The purposes of these calls may include cold calling and validating leads, telemarketing sales, collections, surveys, non-profit or charity fundraising, appointment setting and proactive customer service notifications. Outbound call center agents are responsible for making outbound calls to prospects or customers. When customer issues cannot be handled immediately and need further troubleshooting, agents need to follow up with customers after the first interaction to inform them once the issue is resolved or update them on the progress. That is especially the case for SaaS companies selling complex, technically sophisticated products. Though first call resolution is an ideal scenario in any call center, in reality not all customer queries can be resolved during the first call. Escalate properly if they don’t have the right skill level or authority to resolve an issue on the first contact.Present a solution and verify that the problem is solved.Show empathy and use the right empathy statements.Identify the type of customer they are dealing with and know how to respond.Ask the right questions in order to get to the root of the complaint.To ensure customer satisfaction and deliver exceptional customer service each and every time when dealing with complaining customers, a customer service representative needs to be able to: Handling customer complaintsĭealing with unhappy customers and handling complaints is one of the core call center representative duties. These agents are also responsible for tracking orders, managing order cancellations and exchanges, resolving payment issues, addressing shipping problems, and managing returns/ refunds. It requires agents to have comprehensive company knowledge and product knowledge. When a prospect or a customer calls, agents answer customer inquiries regarding the purchase of a company’s products or services, provide additional information if needed and place the order for the customer if they decide to purchase. Taking and processing orders is one of the most basic call center agent duties. Besides mastering the art of communication styles and having strong communication skills, agents should know how to efficiently navigate customer calls, from answering the call properly, to techniques for placing a caller on hold and transferring, to closing the call on a positive note. In order to ensure effective phone conversations, call center reps should possess a range of strong phone skills, such as active listening skills, clear verbal communication skills (clarity of speech and diction), attention to detail, politeness, etc. The number of calls agents can take during a workday may significantly vary depending on the call center size, inbound call volume, industry and complexity of issues agents usually resolve. In inbound call centers, agents typically respond to incoming calls from customers and prospects. Below are some of the exact responsibilities call center agents are expected to have in a call center role: LiveAgent Call Center Software Unlimited Call Recordings in LiveAgent 10 Call center representative duties and agent responsibilities 1. However, in a modern contact center environment, call center duties and responsibilities of agents may be much more versatile and include a wider range of tasks beyond simply handling phone calls. Call center agents are primarily involved in receiving inbound calls and making outbound calls to customers and prospects.
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